What's New

BAGGU

Every Piece Tells a Story

Every Piece Tells a Story

Curated style for your wardrobe and home.

Clothing Collection

SWEATERS

DRESSES

ACCESSORIES

BAGS + CHARMS

BAGGU Pleated Bag
$32.00
Black
BAGGU Pleated Bag
 Mahogany
BAGGU Pleated Bag
 Chrome Metallic
BAGGU Pleated Bag
BAGGU Small Cloud Carry-On
$72.00
Black
BAGGU Small Cloud Carry-On
 Snakeskin
BAGGU Small Cloud Carry-On
BAGGU Horizontal Zip Duck Bag
$42.00
Grid
BAGGU Horizontal Zip Duck Bag
 Navy Striped
BAGGU Horizontal Zip Duck Bag
 Painted Wildflower
BAGGU Horizontal Zip Duck Bag
 Embroidered Ditsy Floral
BAGGU Horizontal Zip Duck Bag
 Navy Green Check
BAGGU Horizontal Zip Duck Bag
+ 2 more
BAGGU Mini Nylon Shoulder Bag
$44.00
Peony
BAGGU Mini Nylon Shoulder Bag
 Black
BAGGU Mini Nylon Shoulder Bag
 Dove
BAGGU Mini Nylon Shoulder Bag
 Green Gingham
BAGGU Mini Nylon Shoulder Bag
 Candy Apple
BAGGU Mini Nylon Shoulder Bag
 Leopard
BAGGU Mini Nylon Shoulder Bag
 Blue Western
BAGGU Mini Nylon Shoulder Bag
+ 4 more
BAGGU Baby
$12.00
Lambs
BAGGU Baby
 Strawberry Blossom
BAGGU Baby
 Strawberry
BAGGU Baby
 Horse Cut-Outs
BAGGU Baby
 Painted Prairie
BAGGU Baby
 Apricots & Ribbons
BAGGU Baby
 Leopard
BAGGU Baby
 Bunnies
BAGGU Baby
 Snakeskin
BAGGU Baby
 Cowgirl
BAGGU Baby
 Cantaloupe Yubari
BAGGU Baby
 Pink Lobster
BAGGU Baby
 Smiley Face
BAGGU Baby
 Ballet Icons
BAGGU Baby
 Table Cats
BAGGU Baby
 Apple and Bananas
BAGGU Baby
+ 13 more
BAGGU Everyday Cloud Bag
$68.00
Seed Beaded Evil Eye Coin Purse
$22.00
Strawberry Seed Beaded Coin Purse
$22.00
White Seed Beaded Heart Coin Purse
$22.00
Sold out
Seed Beaded Heart Coin Purse
$22.00
Multi Happy Face Beaded Coin Purse
$22.00
Seed Beaded Double Strawberry Coin Purse
$22.00
BAGGU Puffy Glasses Sleeve
$17.00
Painted Check
BAGGU Puffy Glasses Sleeve
 Rain
BAGGU Puffy Glasses Sleeve
 Fancy Dogs
BAGGU Puffy Glasses Sleeve
 Cherry
BAGGU Puffy Glasses Sleeve
 Gradient Stripe
BAGGU Puffy Glasses Sleeve
+ 2 more
BAGGU Standard Bag
$15.00
Strawberry
BAGGU Standard Bag
 Painted Wildflower
BAGGU Standard Bag
 Fancy Cats
BAGGU Standard Bag
 Thank You Happy
BAGGU Standard Bag
 Lambs
BAGGU Standard Bag
 Green Star Plaid
BAGGU Standard Bag
 I Love New York
BAGGU Standard Bag
+ 4 more
BAGGU Bear Bag
$64.00
Black
BAGGU Bag
 Green Star Plaid
BAGGU Bear
BAGGU Packing Cube Set - Star Plaid
$40.00
Sold out
BAGGU 3D Zip Star Plaid Set
$38.00
BAGGU Baby Blush Metallic Bag
$16.00
BAGGU Penguin Bag Charm
$28.00
BAGGU Small Mixed Plaid Nylon Sling
$44.00
Sold out
Pieces that spark joy FORM + CONTENT Style that feels like you FORM + CONTENT Pieces that spark joy FORM + CONTENT Style that feels like you FORM + CONTENT Pieces that spark joy FORM + CONTENT Style that feels like you FORM + CONTENT Pieces that spark joy FORM + CONTENT Style that feels like you FORM + CONTENT

F + C

Best Sellers

Our most-loved pieces, thoughtfully chosen for timeless style and everyday charm.

Beatrice Leather Cross Body Bag
$92.00
Sophia Linen Skirt - Made In L.A.
$75.00
Los Angeles Sweatshirt
$50.00
Dusty pink
Los Angeles Sweatshirt in a folded, featuring the words "LOS ANGELES" printed in large white capital letters.
 Heather Grey
Los Angeles Sweatshirt in a gray color, featuring the words "LOS ANGELES" printed in large capital letters.
Mod Ref The Bridget Blouse
$45.00

Find Your New Favorite

  • Earrings

  • Necklaces

  • Bracelets

  • Rings

Crystal Triangle Stud Earring
$28.00
Rectangle Crystal Stud Earrings
$28.00
Rays of Light Stud Earrings
$28.00
Baguette Crystal Cluster Stud Earrings
$30.00
Tiny Mystic Hand Necklace
$38.00
Can't Heartly Wait Mini Necklace
$30.00
Toggle Pearl Necklace
$40.00
Roxy Toggle Clasp Heart Necklace
$42.00
Love Connection Hand Chain - 18K Gold Plated
$28.00
Gold Shimmer Tennis Bracelet
$40.00
Cameron Watch Band Bracelet
$40.00
Two Toned Watch Band Bracelet
$40.00
Gold Croissant Ring
$40.00
Wavey Mollie Gold Ring
$35.00
Cameron Gold Ring
$44.00
Lizzy Multi Gem Chunky Ring
From $38.00

Explore our videos

F + C BLOG

Celebrate Mom with Thoughtful Gifts from FORM + CONTENT 🌷

Celebrate Mom with Thoughtful Gifts from FORM + CONTENT 🌷

Mother’s Day is right around the corner, a special day to honor the women who lift us up with love, strength, and style. If you’re looking for unique, heartfelt gifts...
Scent Your Space: A Guide to GP Candle Co. Reed Diffusers

Scent Your Space: A Guide to GP Candle Co. Reed Diffusers

There’s something magical about walking into a room that smells just right, inviting, uplifting, and reflective of your personal style. GP Candle Co.’s Hue reed diffusers bring fragrance into your home...
New Pet Accessories Have Arrived at FORM + CONTENT 🐾

New Pet Accessories Have Arrived at FORM + CONTENT 🐾

We have something new (and seriously adorable) at FORM + CONTENT pet accessories from Major Darling! At our women-owned boutique in the heart of our small town, we’re always looking...