At FORM + CONTENT, every piece we bring into the boutique is chosen with intention. As a women-owned, mother-daughter business, we want our shop to feel different than a big-box store. Shopping with us should feel warm, inspiring, and personal—like stepping into a thoughtfully curated space where everything has a story.

We focus on products that embody craftsmanship, sustainability, and creativity. That’s why you’ll find small batch jewelry, locally made candles, artisanal home décor, and size-inclusive fashion right alongside stationery, books, and unique lifestyle pieces.

When we choose items for FORM + CONTENT, we ask: Does this spark joy? Does it reflect artistry and quality? Does it connect to our community and values? If the answer is yes, it belongs in our boutique.

We also prioritize supporting women-owned brands, local artisans, and eco-conscious makers. From sustainable fashion labels to handmade accessories, every item is chosen to celebrate thoughtful design and responsible practices.

Our hope is that when you shop at FORM + CONTENT, you’re not just buying a product—you’re connecting with artistry, intention, and the story behind each piece. That’s the heart of curating with intention.

Abigail Roden