At the heart of FORM + CONTENT is a mother and daughter with a shared dream. Erica, a lifelong lover of fashion and design, and her daughter June, who grew up surrounded by creativity and small business values, built this boutique together to reflect everything they love: artistry, community, and sustainability.

Running a business as a family is special. Erica brings her passion for curating unique, intentional pieces and her deep commitment to supporting women-owned and local makers. June, who recently started college, continues to play a big role in shaping the boutique’s vision—helping with creative direction, fresh ideas, and supporting from afar while she studies.

FORM + CONTENT is more than just a boutique. It’s a space that blends Erica’s dedication to thoughtful curation with June’s perspective as a new generation of women in fashion. Their combined energy has created a shop that feels warm, inclusive, and inspiring.

Being family-owned also means that every decision comes from the heart. From offering inclusive sizing and sustainable fashion to highlighting handmade goods and local artisans, Erica and June have created a space that reflects their values and their bond as mother and daughter.

Even with June now away at school, the boutique remains a reflection of both of them, a mother continuing the daily work with love and intention, and a daughter cheering from afar while shaping the future.

FORM + CONTENT isn’t just a store it’s a family story that grows with every customer who walks through the door.