We love a good restock moment—and this one is a big one. FORM + CONTENT is now carrying even more BAGGU products, from everyday reusable totes to playful charms and beautifully constructed slings. Whether you’re refreshing your daily carry or hunting for the perfect gift, these new arrivals deliver all the sustainable style you expect from BAGGU.
New Baby + Standard Bags
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Baby Baggu – Blush Metallic 😊
A compact, shimmering essential perfect for quick errands, lunch breaks, or tossing into a larger tote. -
Standard Baggu – Chrome Metallic 🪩 Our best selling reusable bag isn't just for the grocery store, it's for everywhere and hauls almost anything.
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Standard Baggu – Green Star Plaid ⭐️ Green, blue, and purple play cutest stars all over!
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Standard Baggu – I ❤️ New York
These lightweight, durable, reusable totes are icons for a reason—now available in fresh new prints and metallic finishes. -
Big Baggu – Plaid Pink Star 🩷
A roomy workhorse with a bold pattern that brings together playful color and dependable function.
Charms + Small Accessories
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Pink Star Plaid Crescent Bag Charm 💗 This sleek accessory not only adds a touch of sophistication to your larger bag, but also keeps your essentials within easy reach.
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Penguin Bag Charm 🐧
Add a little personality to any bag. These charming minis elevate your everyday carry with a touch of fun. -
Horse Bag Charm 🐴
A horse-shaped charm to accessorize larger bags and keep small items within reach.
Pouches + Small Storage
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Star Plaid Flat Pouch ✨
A slim, versatile organizer that keeps all your essentials in one place—tech, cosmetics, you name it.
Slings + Wearables
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Small Mixed Plaid Nylon Sling 🦓
A hands-free everyday staple with a standout plaid mix that complements any outfit.
Nylon Pouchettes
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Leopard, Black, and Mahogany 🐆
Chic, compact, and endlessly practical—these pouchettes are perfect on their own or inside your larger bags.
Pleated Bags
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Pleated Bag – Mahogany, Black, and Chrome Metallic 👛
Elegant, lightweight, and modern. These pleated styles add textural interest while remaining effortlessly wearable.
Stop by FORM + CONTENT to see all the new BAGGU accessories and discover your next favorite everyday piece. Fresh colors, fresh textures, and plenty of personality—your bag lineup is about to get a serious upgrade.
