We’ve heard it so many times in the boutique:
“I just don’t know how to put outfits together.”
“I have no idea what my style even is.”
“I love shopping but I never know what to buy!”
And you know what? You’re not alone.
As a women-owned, mother-daughter boutique, we at FORM + CONTENT love helping you build looks that make you feel confident and completely you. Styling our customers is one of our absolute favorite parts of running this space—but we also believe you should walk out of our store (or open your closet at home) feeling like you’ve got this. That you know what pieces speak to you, and how to create outfits that reflect your energy, creativity, and personality.
So starting June 1st, we’re launching something special to help you do just that:
✨ Our Summer Style Challenge ✨
Every other day on Instagram, we’ll be posting outfit prompts—thought-starters to get your creativity flowing. These will be designed to:
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Expand your style comfort zone
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Push your fashion limits in a fun, supportive way
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Inspire you to try new silhouettes, color combos, and accessories
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Help you tune into what you love and what makes you feel your best
This isn’t about following trends or buying more. It’s about helping you uncover your personal style—so you can dress in a way that feels like an extension of who you are.
Whether you participate every time or just jump in when you feel inspired, you’ll start building that internal style compass that tells you:
Yes, this is me.
And don’t worry—we’re still here in the shop to help you put outfits together, offer feedback, and support you every step of the way. But we also believe fashion should be empowering. You deserve to know what you love and feel confident creating looks you’re obsessed with—whether it’s for date night, running errands, or just living your best life.
So set a reminder for June 1st, follow us on Instagram @formandcontentshop, and get ready to play with fashion in a whole new way.
Let’s find your style—together. 💫
Love,
Abigail at
FORM + CONTENT
