This Saturday we’re highlighting Arctic Fox — a brand that’s popular for all the right reasons. What stands out most to us is their mission to create sustainable, staple accessories that provide ultimate warmth and comfort, even in the coldest temperatures. From scarves and socks to beanies and gloves, Arctic Fox proves that ethical fashion can still feel elevated.

Arctic Fox prioritizes sustainability every step of the way, using recycled materials, high-welfare wool, and maintaining carbon neutrality. They also give back: 5% of profits are donated to the World Wildlife Fund to support efforts against climate change, and £1 from every order helps Big Blue Ocean Clean Up remove 1kg of plastic from our oceans.

Each piece is made in small quantities from recycled materials, redesigned deadstock, or high-quality off-cut fibers that would have otherwise gone to waste. What inspires us most is that Arctic Fox uses only high-welfare wool, certified by the Responsible Wool Standard (RWS) or the Responsible Alpaca Standard (RAS). High-welfare wool ensures animals are treated ethically — something that should be common practice, and we’re proud to carry a brand that truly cares about animal welfare.
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Made for windswept walks and winter sunrises, the Wool Beanie returns with subtle upgrades — including a tiny stitched Arctic Fox logo and a gently stretchy fit that hugs your head just right. Ethically made and endlessly wearable, it pairs effortlessly with chunky knits, tailored coats, or your favorite puffer.

Crafted from 100% RWS-certified merino wool, it’s soft, naturally insulating, and responsibly sourced. The design is clean and unisex, with tonal Arctic Fox branding stitched at the edge, and a ribbed texture that offers natural stretch for all-day comfort.

The Recycled Bottle Gloves feature a familiar ribbed construction that locks in warmth. Each pair is knit seamlessly to eliminate production waste and crafted from 85% recycled materials. With touchscreen technology and a soft, stretchy finish, these gloves capture the perfect balance of classic coziness and modern minimalism.

Supporting brands that care about the planet and the creatures who live on it has never been easier. Shop Arctic Fox and more at FORM + CONTENT — where style and sustainability go hand in hand.


    Abigail Roden